Research points: Cell phone, market size, mobile telephone, GSM, CDMA, marketing strategy, expected consumer purchase, brand structure, market structure, predicted trend

Vendors involved: Nokia, Motorola, Bird, Samsung, TCL, Konka, Amoi, SonyEricsson, Lenovo, Haier, Dbtel, Philips, NEC, Telsda, Eastcom, ZTE, Soutec, Panasonic, Capitel, CECT, Siemens, LG, Alcatel, Mitsubishi, Kejian, VK, AUX, Panda, Daxian, etc     

Publication time: February 2006

Price of English electronic version: USD 1,900

I. Overview of the Development of Global Cell Phone Market in 2005     

(I) Current status

(II) 基本特点

1. Technology and industry chain

2. Product trend

3. Application trend

(III) Strategy of major vendors

II. Size and Characteristic of China's Cell Phone Market in 2005      

(I) Size and growth of the market

(II) Basic characteristic of the market

1. Stages of market development

2. Market concentration

3. Characteristic of product development

4. Status quo of price competition

5. Trend of channel development

(III) Product mix

1. GSM/CDMA

2. Color-screen cell phone

3. Chord-ring cell phone

4. Camera cell phone

5. MP3 cell phone

6. Smart cell phone

(IV) Brand structure

1. Brand structure of overall market

2. Structure of region - brand market

3. Structure of segment market - brand market

(V) Market structure

1. Structure of regional market

2. Structure of channel market

3. User market structure: demand for first-time purchase vs replacement

III. Analysis of the Strategy for Leading Vendors in China's Cell Phone Market in 2005

(I) Analysis of the marketing strategy for leading vendors ( Top5- 10)

1. Vendor A

(1) Development profile and overall commentary

(2) Brand / product positioning

(3) Channel architecture

(4) Analysis of salable/typical models

(5) Commentary and analysis of grand strategic adjustment

2. Vendor B

(II) Analysis of the strategy for growing vendors (2-3)

1. Vendor A

(1) Development profile and overall commentary

(2) Brand and product positioning

(3) Analysis of salable/typical models

(4) Analysis of the cause for fast growth

2. Vendor B

IV. Analysis of the Expected Purchase Behavior in China's Cell Phone Market in 2005    
(I) Brand preference

(II) Price preference

(III) Channel preference

(IV) Channel preference for information acquisition

(V) Demand for innovative functionality

V. Analysis and Forecast of the Trend of China's Cell Phone Market, 2006- 2010    
(I) Main factors influencing the development of future market

1. Socio-economic development

2. Policy environment

3. Complementary product

4. Competitive product

5. Industry chain and technology

(II) Analysis of the market growth trend

1. Product and technology

2. Market competition structure (centralization or decentralization)

3. Channel and terminal

4. Pricing trend

(III) Forecast for market size

1. Forecast for sales volume

2. Forecast for sales value

(IV) Forecast for market structure

1. Structure of product market

2. Structure of regional market

3. Structure of channel market

VI. CCID's Recommendations    

(I) Product strategy

(II) Pricing strategy

(III) Channel strategy

(IV) Service strategy