Research points: Size and characteristic of market, market strategy for leading and growing vendors, consumer behavior, influencing factor, development trend and forecast for size, CCID's recommendations

Vendors involved: Nokia, Motorola Bird, Samsung, TCL, Konka Amoi SonyEricsson, Lenovo, Haier, Dbtel, Philips, NEC, Telsda, Eastcom ZTE Soutec, Panasonic, Capitel, CECT, SiemensLG, Alcatel, mitsubishi Kejian, VKAUX, Panda, Daxian, SED, etc

Publication time: February 2006

Price of English electronic version: USD 1,900

I. Overview of China's Music Cell Phone Market

(I) Overview of product function of music cell phone

(II) State-of-the-art of music cell phone

1. Classification of music cell phone

2. Product mix of music cell phone

3. Analysis of major providers of parts of music cell phone

(III) Product analysis of music cell phone

1. Product orientation of music cell phone

2. Distribution of the consumer group of music cell phone

3. Analysis of the configuration of music cell phone

4. Analysis of product function of music cell phone

II. II. Size and Characteristic of China's Music Cell Phone Market in 2005

(I) Size and growth of the market

(II) Product mix

1. Product category

2. By memory capacity

3. By price segment

(III) Brand structure

1. Brand structure of overall market

2. Region - brand market structure

3. XX - brand market structure

(IV) Market structure

1. Regional market structure              

2. Channel market structure

3. User market structure: demand for first-time purchase vs replacement

(V) Basic characteristic of the market

1. Stages of market development

2. Market concentration

3. XXX           

4. XXX

III. Analysis of the Market Strategy for Leading Vendors in China's Music Cell Phone Market in 2005

(I) Analysis of the market strategy for leading vendors

1. Motorola

(1) Development profile and overall commentary

(2) Brand / product orientation

(3) Channel architecture

(4) Analysis of salable/typical models

(5) Commentary and analysis of grand strategic adjustment

2. Nokia

3. Sony Erricson

(II) Analysis of the market strategy for growing vendors

1. Lenovo

(1) Development profile and overall commentary

(2) Brand and product orientation

(3) Analysis of salable/typical models

(4) Analysis of the cause for fast growth

2. Bird

IV. Analysis of the Consumer Behavior in China's Music Cell Phone Market in 2005

(I) Analysis of consumer behavior acknowledgement of music cell phone

1. Product acknowledgement of music cell phone

2. Analysis of the selection by consumers of mobile music players

3. Analysis of the characteristic of selection by consumers of mobile music players

4. Analysis of the consumer group's influence to music cell phone

(II) Analysis of purchase behavior of music cell phone

1. Analysis of the inclination in buying music cell phone

2. Analysis of brand preference in buying music cell phone

3. Analysis of price preference in buying music cell phone

4. Analysis of promotion preference in buying music cell phone

5. Analysis of channel preference in buying music cell phone

V. Analysis and Forecast of the Market Trend of China's Music Cell Phone Market, 2006- 2010

(I) Main factors influencing the development of future market

1. Consumption level and economic growth       

2. Policy environment

3. Development of technology and industry chain      

4. Service application

5. Substitute / complementary product

(II) Analysis of the market growth trend

1. Product and technology   

2. Market competition structure

3. Channel and terminal       

4. Price trend

(III) Forecast for market size

1. Forecast for sales volume       

2. Forecast for sales value

(IV) Forecast for market structure

1. Structure of product market

2. Structure of regional market

3. Structure of channel market

VI. CCID's Recommendations

(I) Product strategy     

(II) Pricing strategy

(III)             Channel strategy    

(IV)             Promotion strategy