Research points: Product mix, brand structure, policy analysis, consumer behavior, market growth trend, forecast for size and structure

    Objects involved: Nokia, Motorola, Lenovo, Dopod, Bird, TCL, Sony Erricson, Haier, Samsung, Amoi, DAXIAN, Yulong, Panasonic, Philips, Benq, CECT, ZTE; Symbian, Palm, Microsoft, Intel; Ministry of Information Industry, China Mobile, China Unicom

Publication time: February 2006

Price of English electronic version: USD 1,900

I. Overview of the Development of Global Smart Cell Phone Market in 2005

(I) Current status

(II) Basic characteristics

(III) Outline of the development in major regions and countries

1. United States

2. Europe

3. Japan

II. II. Size and Charreteristic of China's Smart Cell Phone Market in 2005

(I) Size and growth of the market

(II) Structure of product market

1. By product network

2. By operating system

3. By hardware platform

4. By price segment

(III) Structure of brand market

(IV) Structure of marketing channel

(V) Structure of regional market

(VI) Basic characteristic of the market

1. Stages of market development

2. Market concentration

3. Market saturation

III. Analysis of the Strategy for Leading Vendors in China's Music Cell Phone Market in 2005

(I) Analysis of the market strategy for China's vendors

1. Vendor A

2. Vendor B

(II) Analysis of the market strategy for foreign vendors

1. Vendor A

2. Vendor B

IV. Behavior Analysis of the Expected Purchase in China's Smart Cell Phone Market in 2005

(I) Brand preference

(II) Price preference

(III) Channel preference

(IV) Channel preference for information acquisition

(V) Demand for innovative functionality

V. Analysis and Forecast of the Trend of China's Smart Cell Phone, 2006- 2010

(I) Main factors influencing the development of future market

1. Socio-economic development

2. Policy environment

3. Complementary product

4. Competitive product

5. Industry chain and technology

(II) Analysis of the market growth trend

1. Product and technology

2. Market competition structure

3. Channel and terminal

4. Price trend

(III) Forecast for market size

1. Forecast for sales volume

2. Forecast for sales value

(IV) Forecast for market structure

1. Structure of product market

2. Structure of regional market

3. Structure of channel market

VI. CCID's Recommendations

(I) Product strategy

(II) Pricing strategy

(III) Channel strategy

(IV) Service strategy