中国调研在线网讯

【关键词】Annual Report of China’s DVD Player Market

【报告格式】 印刷版/电子版 

【交付方式】 特快专递/E-MAIL

【释放日期】 2006年6月

【报告页数】 页

【报告字数】 字

【图表数量】 个

【报告价格】 印刷版：14999元          电子版：13999元             印刷＋电子：15999元

【其它信息】

【订购热线】 010-58613285             58613275                         网上订购    邮件订购

 

 

    China's DVD market will grow steadily in the next few years, but the revolution of product structure and the change of competition structure lurk behind the surface of the steady market growth. Since HD-DVD player entered market and underwent successive sharp drops of prices, the market shares of such products increased rapidly, and the sale price of ordinary DVD players was lowered, which induced low profits, and made the ordinary DVD players quit the market. As incomes increase and needs diversify, demands for portable DVD and DVD-ROM products will increase significantly in the next few years. According to the data for forecasting the market, the compounded annual growth rates (GAGR) of China's portable DVD and DVD-ROM will reach 49.7% in the next five years.

 

Report highlights

 

1. China's DVD market enters a new round of replacement period, and revolutionary product  and technological innovation become the main issues for market development;

 

2. Powerful vendors with great brands lead the market and many small vendors gradually withdraw from the market;

 

3. High patent fees restrict China's product exportation and new technical standards decide the market future;

 

4. Products are mainly concentrated in Class I and II markets, but the Class III market, where there is less penetration, needs to be developed.

 

 

 

 

 

 

1.1 Market status

1.2 Basic characteristics

1.2.1 Global DVD Player market maintains rapid growth and the sales grow slowly.

1.2.2 HD-DVD develops smoothly and ordinary DVD still plays a key role.

1.2.3 The structural adjustment of DVD Player products is accelerating and DVD-RW Players are increasing swiftly.

1.3 Strategy of major vendors

1.3.1 BETTER LIFE

1.3.2 SHINCO

1.3.3 MALATA

1.3.4 DESAY

 

2.1 Market size and growth

2.1.1 Market size

2.1.2 Annual growth speed

2.1.3 Market size and growth speed of each season

2.2 Product mix

2.2.1 Division by shape and function

2.2.2 Division by technology and format standards

2.3 Brand structure

2.4 Market structure

2.4.1 Product price structure

2.4.2 Marketing channels structure

2.4.3 Regional market structures

 

3.1 Market strategy analysis of powerful vendors

3.1.1 BETTER LIFE

3.1.2 MALATA

3.1.3 AMOI

3.1.4 SHINCO

3.1.5 SVA

3.1.6 NINTAUS

3.2 Strategy analysis of growing vendors

3.2.1 DESAY

3.2.2 SKYWORTH

 

4.1 Brand preferences

4.2 Price preferences

4.3 Channel preferences

4.4 Information access preferences

4.5 Innovative function needs

 

5.1 Major factors which influence future market development

5.1.1 Economic and social development

5.1.2 Policy environment

5.1.3 Complementary products

5.1.4 Industrial chain and technology

5.2 Market development trend analysis

5.2.1 Product and technology

5.2.2 Market competition pattern

5.2.3 Channels and terminals

5.2.4 Price trend

5.3 Market size forecast

5.3.1 Sales forecast

5.3.2 Sales volume forecast

5.4 Market structure forecast

5.4.1 Product market structure

5.4.2 Sales channel structure

5.4.3 Regional market structure

 

6.1 Strategy suggestion for main powerful vendors

6.1.1 Product strategy: To seize the market opportunities and to act in a differential way

6.1.2 Price strategy: To streamline low end products and lower prices;  improve high end products and reap high profits

6.1.3 Channel strategy: To strengthen home mall stores and multi-brand home appliances stores; To nurture net mall model

6.1.4 Service strategy: To apply the interactive marketing service and enhance brand image services

6.1.5 Brand strategy: To build brands step by step, to enrich the brand content and to set up a good brand image brand

6.2 Strategy suggestion for growing vendors

6.2.1 Product strategy: To strengthen ability to launch new products and increase capital turnover

6.2.2 Price strategy: To avoid face to face conflicts and flexibly use the pricing strategy

6.2.3 Channel strategy: To select advantageous channels and exploit rural market

6.2.4 Service strategy: To focus on application services and enhance the brand popularity

6.2.5 Service strategy: To enhance brand popularity and build brands step by step

 

 

Selected figures and tables

 

 

Sales volume of China's DVD Player market by shape and function in 2005

Sales volume of China's DVD Player market by technology and format standards in 2005

China's DVD Player market brand structure in 2005

China's DVD Player market structure in important regions for 2005

Channels distribution comparison between actual users and potential users in acquiring the DVD Player information

2001-2010, comparison of sales volume in China's DVD Player market by the results from function fitting

2006-2010, China's DVD Player regional market structure forecast

China's DVD Player market scale in 2005

2001-2005, scale and growth of China's DVD Player market sales

2001-2005, scale and growth of China's DVD Player market sales volume

China's DVD Player market sales scale and growth in 2005

China's DVD Player market sales volume scale and growth in 2005

Sales structure of China's DVD Player market products divided by shape and function in 2005 

Sales structure of China's DVD Player market products divided by technology and format standards in 2005 

China's DVD Player market sales brand structure in 2005

China's DVD Player market sales volume brand structure in 2005

China's DVD Player market sales price structure in 2005

China's DVD Player market sales channel structure in 2005

China's DVD Player market regional market division in 2005

China's DVD Player market brand distribution in 2005

Purchase consideration factors distribution in China's DVD Player market

Expectation of price decrease for traditional DVD Player products

Expectation of price decrease for HD-DVD Player products

Channel choice trend of DVD Player purchase

2001-2005, time trend of China's DVD Player sales volume

2001-2005, China's DVD Player sales volume polynomial function fit

2001-2005, China's DVD Player sales volume logarithmic function fit

2006-2010, China's DVD Player market demand forecast

2006－2010,China's DVD Player market sales forecast

2006－2010, China's DVD Player market sales volume segment market structure forecast

2006－2010, China's DVD Player market marketing channel structure forecast