中国调研在线网讯
【关键词】Napkin
【报告格式】 印刷版/电子版
【交付方式】 特快专递/E-MAIL
【释放日期】 2006年6月
【报告页数】 页
【报告字数】 字
【图表数量】 个
【报告价格】 印刷版： 元 电子版: 25000元 印刷＋电子： 元
【其它信息】
【订购热线】 010-58613285 58613275 网上订购 邮件订购
We collect, analyse and interpret information to help clients better understand the needs and wants of their customers. We provide research, advice and insight on market segmentation, advertising and communications, new product development and brand performance, and media consulting , supported by a range of Business Solutions.
We use the latest technology in collecting information and provide market analysis of today's ever changing markets. Our specialist expertises include Consumer Panel, Customized Research, Media & Brand Research, Media Consulting, AdEx Research, which enable us to work in close partnership with our clients and provide individual solutions.
Part I Market size and trend (2003-2005)
1.1 Total category market size and trend
1.1.1 market size and yearly/quarterly trend (volume & value)
1.1.2 city importance (volume & value)
1.1.3 city market size and yearly/quarterly trend (volume & value)
1.2 Sub-category market size and trend
1.2.1 sub-category market size and yearly/quarterly trend (volume & value)
1.2.2 sub-category importance
1.2.3 sub-category city importance (volume & value)
1.2.4 sub-category city market size and yearly/quarterly trend (volume & value)
Part II Market competition (2003-2005)
2.1 Total category market competitive structure
2.1.1 market competitive concentration ratio(CR4) (value)
2.1.2 the change of market position of monopolized firm
2.2 Sub-category market competitive structure
2.2.1 market competitive concentration ratio(CR4)
2.2.2 the change of market position of monopolized firm
2.3 Total category market share
2.3.1 top 4 brands market share and trend (volume & value)
2.3.2 top 4 brand Positioning: Relative Penetration, Loyalty, Consumption index
2.4 Sub-category market share
2.4.1 top 4 brands market share and trend (volume & value)
2.4.2 top 4 brand Positioning: Relative Penetration, Loyalty, Consumption index
Part III Changes of 4Ps (2003-2005)
3.1 PRODUCT changes
3.1.1 product segment importance and yearly trend
3.1.2 sub-category product segment importance and yearly trend
3.2 PRICE changes
3.2.1 price segment and yearly trend
3.2.2 sub-category price segment and yearly trend
3.3 PACKAGE changes
3.3.1 package segment and yearly trend
3.3.2 sub-category package segment and yearly trend
3.4 PLACE(channel) changes
3.4.1 channel definition (HM,SM,CS,SM in DS, DS, WHOLE SALE, etc)
3.4.2 channel importance and yearly trend
3.4.3 TT KA shop Importance by category
Part IV Consumer purchase behavior
4.1 Transaction size and purchase frequency in 2005
4.2 Top 4 brands transaction size and purchase frequency in 2005
Part V Consumer demographics
5.1 demographics of category buyer in 2005
5.2 demographics of top 4 brand buyer in 2005 |
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