中国调研在线网讯
【关键词】Digital Music in China
【报告格式】 印刷版/电子版
【交付方式】 特快专递/E-MAIL
【释放日期】 2006年5月
【报告页数】 23页
【报告字数】 字
【图表数量】 个
【报告价格】 印刷版：元 电子版： 24000元 印刷＋电子：元
【其它信息】
【订购热线】 010-58613285 58613275 网上订购 邮件订购
This past year in 2005 saw strong take-off signals from China’s digital music value chain. The online original-creation music market is booming, while most of the 120 local Chinese publishers license their songs online without a flat royalty guarantee.
Piracy is still the key blocking issue to developing China’s digital music industry, but online piracy is being attacked both by the government and industry music labels. The end of 2007 will be the turning point for China’s legitimate digital music market. Unauthorized music companies are now in the process of, or have already made their services legitimate. Also, with the emergence of mega online music stores, legitimate online music will become a dominant service for users.
By 2008, China will be one of the most important digital music markets worldwide, with an estimated online service revenue of US$222 million, the equivalent of an annual download of 1.8 billion songs. Installed portable music devices will exceed 150 million units at the end of 2008. Growth of the legitimate digital music market will be strong over the forecasted period, with a CAGR of 317% from 2005–2008, which is unsurprising in an emerging market.
This report focuses on China’s new online value chain and emphasizes market drivers and barriers. Three year forecasting shows decision makers the best timing for investment.
· Executive Summary
· Methodology
· Definitions
· Market Overview
o Market Environment
§ Peer-to-Peer (P2P) and Digital Music Piracy
§ Digital Music Regulation
§ Transforming Music Value Chain
§ Native Label’s Online Choice
§ Emerging Digital Music Content
o Competitive Landscape
o Market Share
§ Digital Music Service Market Share
§ Portable Music Player Market Share
o Digital Music Consumer Behavior
§ Mass Ready for Network Original-Creation
§ Potential Users’ Pricing Preferences
· Market Trends
o Digital Music Market Drivers
§ Growing Demand for Consumer Entertainment
§ Growing Use of Enabling Technologies
§ Growing Availability of Compelling Content & Services
o Digital Music Market Barriers
§ Imperfect E2E Consuming Experience
§ P2P and Piracy Are of Long Duration
§ International Firms’ Difficulty in Dealing with Low Prices
· Market Forecast (2005–2008)
o Digital Music Service Forecast
o Digital Music Device Forecast
· Profiles of Key Players
o Online Music Stores
§ Wanwa.com
§ Background
§ Business Introduction
§ Strength & Weakness
§ A8.com
§ Background
§ Business Introduction
§ Strength & Weakness
§ TTmusic.com
§ Background
§ Business Introduction
§ Strength & Weakness
§ TOM.com
§ Background
§ Strength & Weakness
o Portable Audio Device Vendors
§ Huaqi Inc.
§ Background
§ Digital Music Business
§ Strength & Weakness
§ BenQ Inc
§ Background
§ Digital Music Business
§ Strength & Weakness
List of Tables
· Table 1. User Base of Broadband Internet Access, Mobile Phones, and Portable
Audio Players in China at the End of 1H05 (Units in Millions)
List of Figures
· Figure 1. Legitimate Online Music Market Revenue Forecast: China, 2004–2008 (US$ in Millions)
· Figure 2. Piracy Market Value in China by Format, 2004 (US$ in Millions)
· Figure 3. Arguments About Digital Music Regulation in China from Interviewees7
· Figure 4. Industry Structure: China’s Transforming Music Value Chain
· Figure 5. Revenue Share Among China Music Industry Stakeholders
· Figure 6. Analysis on Online Choices for Traditional/Major Labels
· Figure 7. Emerging Content Players in China’s Digital Music Value Chain
· Figure 8. Vertical Integration Trends of China’s Digital Music Value Chain
· Figure 9. Online Music Service Market Share in China, by Revenue, 1H05
· Figure 10. Flash-Based Portable Audio Player Market Share in China, by Shipment, 2004
· Figure 11. HDD-Based Portable Audio Player Market Share in China, by Shipment, 2004
· Figure 12. Affordable Price for Single Download: Results from It’s Consumer Survey
· Figure 13. Users’ Top 3 Priority Payment Methods: Results from It’s Consumer Survey
· Figure 14. Usage of Portable Audio Players vs. Music Handsets: Results from It’s Consumer Survey
· Figure 15. China’s Legitimate Online Music Market Revenue Forecast, 2004–2008 (US$ in Millions)
· Figure 16. Digital Music Device Shipment Forecast: China, 2004–2008 (Units in Millions) |
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