This databook is a detailed information resource covering all the key data points on Bakery & Cereals in China. It includes comprehensive value, volume, segmentation and market share data. The databook supplies actual data to 2004 and full forecasts to 2009.
Contains information on six categories: bread & rolls, breakfast cereals, cakes & pastries, cookies (sweet biscuits), crackers and morning goods.
Provides market value, volume, expenditure and consumption data by market, segment and subsegment.
Includes company and brand share data by category, as well as distribution channel data.
Contains market value segmentation by demographic and socioeconomic group.
The market for Bakery & Cereals in China increased between 1999-2004, growing at an average annual rate of 10.4%.
The leading company in the market in 2004 was Kraft Foods, Inc. . The second-largest player was Beijing Daoxiangcun Foodstuffs, with Mankattan Food Co., Ltd. in third place.
Discover the major quantitative trends affecting the bakery & cereals markets.
Understand consumers' consumption and expenditure patterns.
Understand the future direction of the market with reliable historical data and full five year forecasting
CHAPTER 1 INTRODUCTION 19What is this report about? 19
How to use this report 19
Definitions 19
CHAPTER 2 CHINA BAKERY & CEREALS232.1 Value 23
2.2 Volume 30
2.3 Market Share 33
2.4 Distribution 34
2.5 Expenditure & consumption per head35
CHAPTER 3 CHINA BREAD & ROLLS 39
3.1 Value 39
3.2 Volume 44
3.3 Market Share 47
3.4 Distribution 48
3.5 Expenditure & consumption per head 49
3.6 ConsumerGraphics 52
CHAPTER 4 CHINA BREAKFAST CEREALS 544.1 Value 54
4.2 Volume 59
4.3 Market Share 61
4.4 Distribution 62
4.5 Expenditure & consumption per head 63
4.6 ConsumerGraphics 66
CHAPTER 5 CHINA CAKES & PASTRIES 685.1 Value 68
5.2 Volume 73
5.3 Market Share 76
5.4 Distribution 77
5.5 Expenditure & consumption per head 78
5.6 ConsumerGraphics 81
CHAPTER 6 CHINA COOKIES (SWEET BISCUITS) 83
6.1 Value 83
6.2 Volume 91
6.3 Market Share 94
6.4 Distribution 95
6.5 Expenditure & consumption per head 96
6.6 ConsumerGraphics 102
CHAPTER 7 CHINA CRACKERS (SAVORY BISCUITS) 104
7.1 Value 104
7.2 Volume 109
7.3 Market Share 112
7.4 Distribution 113
7.5 Expenditure & consumption per head 114
7.6 ConsumerGraphics 117
CHAPTER 8 CHINA MORNING GOODS 1198.1 Value 119
8.2 Volume 124
8.3 Market Share 127
8.4 Distribution 128
8.5 Expenditure & consumption per head 129
8.6 ConsumerGraphics 132
CHAPTER 9 CHINA SOCIOECONOMIC PROFILE 1349.1 Country Overview 134
9.2 Key Facts 135
9.3 Political Overview 137
9.4 China Economic Overview 138
CHAPTER 10 CHINA MACROECONOMIC PROFILE 139Macroeconomic Indicators 139
CHAPTER 11 RESEARCH METHODOLOGY 14411.1 Methodology overview 144
11.2 Secondary research 145
11.3 Market modelling 146
Creating an initial data model 146
Revising the initial data model 146
Creating a final estimate 147
Creating demographic value splits 147
11.4 Primary research 147
11.5 Data finalisation 148
11.6 Ongoing research 148
CHAPTER 12 APPENDIX 14912.1 Future readings 149
12.2 Research team 149
12.3 How to contact experts in your industry 149
List of Tables
Table 1: Bakery & Cereals category definitions 20
Table 2: Bakery & Cereals distribution channels 22
Table 3: China Bakery & Cereals value, 1999-2004 (RMB m, nominal Prices) 23
Table 4: China Bakery & Cereals value forecast, 2004-2009 (RMB m, nominal Prices) 24
Table 5: China Bakery & Cereals value, 1999-2004 (RMB m, 2004 Prices) 26
Table 6: China Bakery & Cereals value forecast, 2004-2009 (RMB m, 2004 Prices) 27
Table 7: China Bakery & Cereals value, 1999-2004 (US$ m nominal prices) 28
Table 8: China Bakery & Cereals value forecast, 2004-2009 (US$ m nominal prices) 29
Table 9: China Bakery & Cereals volume, 1999-2004 (kg m) 30
Table 10: China Bakery & Cereals volume forecast, 2004-2009 (kg m) 31
Table 11: China Bakery & Cereals company share, by value, 2003-2004 (%) 33
Table 12: China Bakery & Cereals value, by company, 2003-2004 (RMB m) 33
Table 13: China Bakery & Cereals off-trade distribution channels, by value, 2003-2004 (%) 34
Table 14: China Bakery & Cereals off-trade value, by distribution channel, 2003-2004 (RMB m) nominal prices 34
Table 15: China Bakery & Cereals expenditure per head, 1999-2004 (RMB, 2004 Prices) 35
Table 16: China Bakery & Cereals forecast expenditure per head, 2004-2009 (RMB, 2004 Prices) 36
Table 17: China Bakery & Cereals expenditure per head, 1999-2004 (US$) nominal prices 37
Table 18: China Bakery & Cereals forecast expenditure per head, 2004-2009 (US$) nominal prices 37
Table 19: China Bakery & Cereals consumption per head, 1999-2004 (kg) 38
Table 20: China Bakery & Cereals forecast consumption per head, 2004-2009 (kg) 3
Table 21: China Bread & rolls value, 1999-2004 (RMB m, nominal Prices) 39
Table 22: China Bread & rolls value forecast, 2004-2009 (RMB m, nominal Prices) 39
Table 23: China Bread & rolls value, 1999-2004 (RMB m, 2004 Prices) 41
Table 24: China Bread & rolls value forecast, 2004-2009 (RMB m, 2004 Prices) 41
Table 25: China Bread & rolls value, 1999-2004 (US$ m nominal prices) 42
Table 26: China Bread & rolls value forecast, 2004-2009 (US$ m nominal prices) 42
Table 27: China Bread & rolls volume, 1999-2004 (kg m) 44
Table 28: China Bread & rolls volume forecast, 2004-2009 (kg m) 44
Table 29: China Bread & rolls company share, by value, 2003-2004 (%) 47
Table 30: China Bread & rolls value, by company, 2003-2004 (RMB m) 47
Table 31: China Bread & rolls off-trade distribution channels, by value, 2003-2004 (%) 48
Table 32: China Bread & rolls off-trade value, by distribution channel, 2003-2004 (RMB m) nominal prices 48
Table 33: China Bread & rolls expenditure per head, 1999-2004 (RMB, nominal Prices) 49
Table 34: China Bread & rolls forecast expenditure per head, 2004-2009 (RMB, nominal Prices) 49
Table 35: China Bread & rolls expenditure per head, 1999-2004 (US$) 50
Table 36: China Bread & rolls forecast expenditure per head, 2004-2009 (US$) 50
Table 37: China Bread & rollsconsumption per head, 1999-2004 (kg) 51
Table 38: China Bread & rollsforecast consumption per head, 2004-2009 (kg) 51
Table 39: China Bread & rolls value, by age group, 2004 52
Table 40: China Bread & rolls value, by income group, 2004 52
Table 41: China Bread & rolls value, by gender, 2004 52
Table 42: China Bread & rolls value, by marital status, 2004 53
Table 43: China Bread & rolls value, by size of household, 2004 53
Table 44: China Bread & rolls value, by urban/rural residence, 2004 53
Table 45: China Breakfast cereals value, 1999-2004 (RMB m, nominal Prices) 54
Table 46: China Breakfast cereals value forecast, 2004-2009 (RMB m, nominal Prices) 54
Table 47: China Breakfast cereals value, 1999-2004 (RMB m, 2004 Prices) 56
Table 48: China Breakfast cereals value forecast, 2004-2009 (RMB m, 2004 Prices) 56
Table 49: China Breakfast cereals value, 1999-2004 (US$ m nominal prices) 57
Table 50: China Breakfast cereals value forecast, 2004-2009 (US$ m nominal prices) 57
Table 51: China Breakfast cereals volume, 1999-2004 (kg m) 59
Table 52: China Breakfast cereals volume forecast, 2004-2009 (kg m) 59
Table 53: China Breakfast cereals company share, by value, 2003-2004 (%) 61
Table 54: China Breakfast cereals value, by company, 2003-2004 (RMB m) 61
Table
55: China Breakfast cereals off-trade distribution channels, by value, 2003-2004 (%) 62
Table 56: China Breakfast cereals off-trade value, by distribution channel, 2003-2004 (RMB m) nominal prices 62
Table 57: China Breakfast cereals expenditure per head, 1999-2004 (RMB, nominal Prices) 63
Table 58: China Breakfast cereals forecast expenditure per head, 2004-2009 (RMB, nominal Prices) 63
Table 59: China Breakfast cereals expenditure per head, 1999-2004 (US$) 64
Table 60: China Breakfast cereals forecast expenditure per head, 2004-2009 (US$) 64
Table 61: China Breakfast cereals consumption per head, 1999-2004 (kg) 65
Table 62: China Breakfast cereals forecast consumption per head, 2004-2009 (kg) 65
Table 63: China Breakfast cereals value, by age group, 2004 66
Table 64: China Breakfast cereals value, by income group, 2004 66
Table 65: China Breakfast cereals value, by gender, 2004 66
Table 66: China Breakfast cereals value, by marital status, 2004 67
Table 67: China Breakfast cereals value, by size of household, 2004 67
Table 68: China Breakfast cereals value, by urban/rural residence, 2004 67
Table 69: China Cakes & pastries value, 1999-2004 (RMB m, nominal Prices) 68
Table 70: China Cakes & pastries value forecast, 2004-2009 (RMB m, nominal Prices) 68
Table 71: China Cakes & pastries value, 1999-2004 (RMB m, 2004 Prices) 70
Table 72: China Cakes & pastries value forecast, 2004-2009 (RMB m, 2004 Prices) 70
Table 73: China Cakes & pastries value, 1999-2004 (US$ m nominal prices) 71
Table 74: China Cakes & pastries value forecast, 2004-2009 (US$ m nominal prices) 71
Table 75: China Cakes & pastries volume, 1999-2004 (kg m) 73
Table 76: China Cakes & pastries volume forecast, 2004-2009 (kg m) 73
Table 77: China Cakes & pastries company share, by value, 2003-2004 (%) 76
Table 78: China Cakes & pastries value, by company, 2003-2004 (RMB m) 76
Table 79: China Cakes & pastries off-trade distribution channels, by value, 2003-2004 (%) 77
Table 80: China Cakes & pastries off-trade value, by distribution channel, 2003-2004 (RMB m) nominal prices 77
Table 81: China Cakes & pastries expenditure per head, 1999-2004 (RMB, nominal Prices) 78
Table 82: China Cakes & pastries forecast expenditure per head, 2004-2009 (RMB, nominal Prices) 78
Table 83: China Cakes & pastries expenditure per head, 1999-2004 (US$) 79
Table 84: China Cakes & pastries forecast expenditure per head, 2004-2009 (US$) 79
Table 85: China Cakes & pastries consumption per head, 1999-2004 (kg) 80
Table 86: China Cakes & pastries forecast consumption per head, 2004-2009 (kg) 80
Table 87: China Cakes & pastries value, by age group, 2004 81
Table 88: China Cakes & pastries value, by income group, 2004 81
Table 89: China Cakes & pastries value, by gender, 2004 81
Table 90: China Cakes & pastries value, by marital status, 2004 82
Table 91: China Cakes & pastries value, by size of household, 2004 82
Table 92: China Cakes & pastries value, by urban/rural residence, 2004 82
Table 93: China Cookies (sweet biscuits) value, 1999-2004 (RMB m, nominal Prices) 83
Table 94: China Cookies (sweet biscuits) value forecast, 2004-2009 (RMB m, nominal Prices) 84
Table 95: China Cookies (sweet biscuits) value, 1999-2004 (RMB m, 2004 Prices) 86
Table 96: China Cookies (sweet biscuits) value forecast, 2004-2009 (RMB m, 2004 Prices) 87
Table 97: China Cookies (sweet biscuits) value, 1999-2004 (US$ m nominal prices) 88
Table 98: China Cookies (sweet biscuits) value forecast, 2004-2009 (US$ m nominal prices) 89
Table 99: China Cookies (sweet biscuits) volume, 1999-2004 (kg m) 91
Table 100: China Cookies (sweet biscuits) volume forecast, 2004-2009 (kg m) 92
Table 101: China Cookies (sweet biscuits) company share, by value, 2003-2004 (%) 94
Table 102: China Cookies (sweet biscuits) value, by company, 2003-2004 (RMB m) 94
Table 103: China Cookies (sweet biscuits) off-trade distribution channels, by value, 2003-2004 (%) 95
Table 104: China Cookies (sweet biscuits) off-trade value, by distribution channel, 2003-2004 (RMB m) nominal prices 95
Table 105: China Cookies (sweet biscuits) expenditure per head, 1999-2004 (RMB, nominal Prices) 96
Table 106: China Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (RMB, nominal Prices) 97
Table 107: China Cookies (sweet biscuits) expenditure per head, 1999-2004 (US$) 98
Table 108: China Cookies (sweet biscuits) forecast expenditure per head, 2004-2009 (US$) 99
Table 109: China Cookies (sweet biscuits) consumption per head, 1999-2004 (kg) 100
Table 110: China Cookies (sweet biscuits) forecast consumption per head, 2004-2009 (kg) 101
Table 111: China Cookies (sweet biscuits) value, by age group, 2004 102
Table 112: China Cookies (sweet biscuits) value, by income group, 2004 102
Table 113: China Cookies (sweet biscuits) value, by gender, 2004 102
Table 114: China Cookies (sweet biscuits) value, by marital status, 2004 103
Table 115: China Cookies (sweet biscuits) value, by size of household, 2004 103
Table 116: China Cookies (sweet biscuits) value, by urban/rural residence, 2004 103
Table 117: China Crackers (savory biscuits) value, 1999-2004 (RMB m, nominal Prices) 104
Table 118: China Crackers (savory biscuits) value forecast, 2004-2009 (RMB m, nominal Prices) 104
Table 119: China Crackers (savory biscuits) value, 1999-2004 (RMB m, 2004 Prices) 106
Table 120: China Crackers (savory biscuits) value forecast, 2004-2009 (RMB m, 2004 Prices) 106
Table 121: China Crackers (savory biscuits) value, 1999-2004 (US$ m nominal prices) 107
Table 122: China Crackers (savory biscuits) value forecast, 2004-2009 (US$ m nominal prices) 107
Table 123: China Crackers (savory biscuits) volume, 1999-2004 (kg m) 109
Table 124: China Crackers (savory biscuits) volume forecast, 2004-2009 (kg m) 109
Table 125: China Crackers (savory biscuits) company share, by value, 2003-2004 (%) 112
Table 126: China Crackers (savory biscuits) value, by company, 2003-2004 (RMB m) 112
Table 127: China Crackers (savory biscuits) off-trade distribution channels, by value, 2003-2004 (%) 113
Table 128: China Crackers (savory biscuits) off-trade value, by distribution channel, 2003-2004 (RMB m) nominal prices 113
Table 129: China Crackers (savory biscuits) expenditure per head, 1999-2004 (RMB, nominal Prices) 114
Table 130: China Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (RMB, nominal Prices) 114
Table 131: China Crackers (savory biscuits) expenditure per head, 1999-2004 (US$) 115
Table 132: China Crackers (savory biscuits) forecast expenditure per head, 2004-2009 (US$) 115
Table 133: China Crackers (savory biscuits) consumption per head, 1999-2004 (kg) 116
Table 134: China Crackers (savory biscuits) forecast consumption per head, 2004-2009 (kg) 116
Table 135: China Crackers (savory biscuits) value, by age group, 2004 117
Table 136: China Crackers (savory biscuits) value, by income group, 2004 117
Table 137: China Crackers (savory biscuits) value, by gender, 2004 11
Table 138: China Crackers (savory biscuits) value, by marital status, 2004 118
Table 139: China Crackers (savory biscuits) value, by size of household, 2004 118
Table 140: China Crackers (savory biscuits) value, by urban/rural residence, 2004 118
Table 141: China Morning goods value, 1999-2004 (RMB m, nominal prices) 119
Table 142: China Morning goods value forecast, 2004-2009 (RMB m, nominal prices) 119
Table 143: China Morning goods value, 1999-2004 (RMB m, 2004 Prices) 121
Table 144: China Morning goods value forecast, 2004-2009 (RMB m, 2004 Prices) 121
Table 145: China Morning goods value, 1999-2004 (US$ m nominal prices) 12
Table 146: China Morning goods value forecast, 2004-2009 (US$ m nominal prices) 122
Table 147: China Morning goods volume, 1999-2004 (kg m) 124
Table 148: China Morning goods volume forecast, 2004-2009 (kg m) 124
Table 149: China Morning goods company share, by value, 2003-2004 (%) 127
Table 150: China Morning goods value, by company, 2003-2004 (RMB m) 127
Table 151: China Morning goods off-trade distribution channels, by value, 2003-2004 (%) 128
Table 152: China Morning goods off-trade value, by distribution channel, 2003-2004 (RMB m) nominal prices 128
Table 153: China Morning goods expenditure per head, 1999-2004 (RMB, nominal prices 129
Table 154: China Morning goods forecast expenditure per head, 2004-2009 (RMB, nominal prices) 129
Table 1
55: China Morning goods expenditure per head, 1999-2004 (US$) 130
Table 156: China Morning goods forecast expenditure per head, 2004-2009 (US$) 130
Table 157: China Morning goods consumption per head, 1999-2004 (kg) 131
Table 158: China Morning goods forecast consumption per head, 2004-2009 (kg) 131
Table 159: China Morning goods value, by age group, 2004 132
Table 160: China Morning goods value, by income group, 2004 132
Table 161: China Morning goods value, by gender, 2004 132
Table 162: China Morning goods value, by marital status, 2004 133
Table 163: China Morning goods value, by size of household, 2004 133
Table 164: China Morning goods value, by urban/rural residence, 2004 133
Table 165: China Key Facts 135
Table 166: China population, by age group, 1999-2004 (millions) 139
Table 167: China population forecast, by age group, 2004-2009 (millions) 140
Table 168: China population, by gender, 1999-2004 (millions) 141
Table 169: China population forecast, by gender, , 2004-2009 (millions) 141
Table 170: China real GDP, 1999-2004 (base year = 2004) (CHY bn, 2004 prices) 142
Table 171: China real GDP forecast, , 2004-2009 (base year=2004) (CHY bn, 2004 prices 142
Table 172: China consumer price index, 1999-2004 (2003=100) 143
Table 173: China consumer price index, , 2003-2009 (2003=100) 143
Table 174: China exchange rate, 1999-2004 143
List of Figures
Figure 1: China Bakery & Cereals value & value forecast, 1999-2009 (RMB m, nominal Prices) 25
Figure 2: China Bakery & Cereals volume & volume forecast, 1999-2009 (kg m) 32
Figure 3: China Bread & rolls value & value forecast, 1999-2009 (RMB m, nominal Prices) 40
Figure 4: China Bread & rolls segment growth comparison, by value, 1999-2009 43
Figure 5: China Bread & rolls volume & volume forecast, 1999-2009 (kg m) 45
Figure 6: China Bread & rolls category growth comparison, by volume, 1999-2009 46
Figure 7: China Breakfast cereals value & value forecast, 1999-2009 (RMB m, nominal Prices)
55 Figure 8: China Breakfast cereals segment growth comparison, by value, 1999-2009 58
Figure 9: China Breakfast cereals volume & volume forecast, 1999-2009 (kg m) 60
Figure 10: China Cakes & pastries value & value forecast, 1999-2009 (RMB m, nominal Prices) 69
Figure 11: China Cakes & pastries segment growth comparison, by value, 1999-2009 72
Figure 12: China Cakes & pastries volume & volume forecast, 1999-2009 (kg m) 74
Figure 13: China Cakes & pastries category growth comparison, by volume, 1999-2009 75
Figure 14: China Cookies (sweet biscuits) value & value forecast, 1999-2009 (RMB m, nominal Prices) 8
Figure 15: China Cookies (sweet biscuits) segment growth comparison, by value, 1999-2009 90
Figure 16: China Cookies (sweet biscuits) volume & volume forecast, 1999-2009 (kg m) 93
Figure 17: China Crackers (savory biscuits) value & value forecast, 1999-2009 (RMB m, nominal Prices) 105
Figure 18: China Crackers (savory biscuits) segment growth comparison, by value, 1999-2009 108
Figure 19: China Crackers (savory biscuits) volume & volume forecast, 1999-2009 (kg m) 110
Figure 20: China Crackers (savory biscuits) category growth comparison, by volume, 1999-2009 111
Figure 21: China Morning goods value & value forecast, 1999-2009 (RMB m, nominal prices) 120
Figure 22: China Morning goods segment growth comparison, by value, 1999-2009 123
Figure 23: China Morning goods volume & volume forecast, 1999-2009 (kg m) 125
Figure 24: China Morning goods category growth comparison, by volume, 1999-2009 126
Figure 25: Map of China 136
Figure 26: Annual data review process 145
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